Skip to content

ARTWORK CHECK

What Markyard actually checks before you quote

Every file a customer sends gets read the same way: file type, dimensions, DPI at the size it will be printed, colour count, transparency, and whether it's vector or raster. Then one of three verdicts, with the concrete reasons behind it.

THE TECHNICAL CHECK

The same six checks, on every file

No file gets a pass because it looks fine at a glance. Every attachment, on every inquiry, is read for the same six things, whether it is a clean vector logo or a photo someone took of a printed sample.

This is what that report looks like for one uploaded file. The numbers are an illustration of the check, not a live account.

Client_Logo_Final.png

PNG · 4.1 MB · uploaded with the inquiry

File type
PNG (raster)
Dimensions
1,200 × 1,200 px
DPI at requested size
96 DPI (needs 300)
Colour count
14 colours
Background
Not transparent
Vector source
None found

THE VERDICT

One of three calls, every time

The six checks above roll up into a single verdict, and the verdict always comes with the specific reasons behind it, not a general score.

Print ready

Nothing to fix. The file can be reproduced exactly as supplied.

  • Vector artwork, or a raster file at 300+ DPI at the requested print size
  • Background is transparent where the design calls for it
  • Colour count fits the print method you're checking it against
Needs work

The job can move once one of these is resolved with the customer.

  • 180 DPI at the requested 25 cm width, needs 300
  • White background isn't transparent
  • 9 colours found, this method supports up to 6
Unusable

The file cannot go to print as supplied.

  • 72 DPI at the requested 30 cm width, far below the 300 DPI floor
  • Low-resolution screenshot with heavy compression artifacts
  • No vector source, and the raster can't be cleanly redrawn from what's there

THE HONESTY COMMITMENT

A redrawn file is not the same file

A 1:1 reproduction can only be promised when the source is a vector file or a clean, high-resolution raster. A poor raster, a screenshot, a heavily compressed export, cannot be reproduced. It has to be redrawn. A redrawn file is a different file from the one the customer sent, close to the original, not identical to it.

If a redrawn logo went to press without anyone knowing it had been redrawn, your shop would carry the cost of that misprint, not the customer and not Markyard. That is why every redrawn file is marked as redrawn, every time, before it goes anywhere near a quote. It is a differentiator, not a disclaimer.

  • Vector or clean raster: reproduced exactly as supplied.

  • Poor raster: redrawn, and labelled as redrawn, before your shop ever sees a quote built on it.

REGENERATE

Designed, not yet live

Original and redrawn, side by side. You choose.

When a file needs to be redrawn, Regenerate is designed to put the original and a generated replacement next to each other so your shop picks which one, if either, goes to print. If the upload looks like it might be an existing brand or logo, the dashboard is designed to flag it, since no other company brand should be reinvented without their sign-off.

This capability is designed, not running in the product today. Nothing goes to print without a person choosing it, and that stays true once it ships.

Original file

As the customer sent it: low resolution, not print ready.

Regenerated version

A redrawn candidate, held for the shop to accept or reject.

Illustration of a designed capability. No file shown here is a real upload.

ARTWORK CHECK, ANSWERED

Quick answers about the check

Does Markyard automatically fix bad artwork?
No. The check tells you what's wrong; it doesn't silently change the customer's file. Regenerate, described below, is a designed capability for producing a replacement, and even then the original and the replacement are shown side by side for the shop to choose between.
What counts as a clean raster?
A raster image at 300 DPI or higher at the size it will actually be printed, with no compression artifacts and a background that matches what the print method needs. Anything short of that gets marked needs work or unusable rather than passed through.
Does the check run without anyone reviewing it?
The check itself just reads the file and reports on it. Nothing about the verdict sends a message to a customer or changes a job's status on its own; your team decides what happens next.

See the check on your own files

Start a trial to try the artwork check yourself, or book a demo and we will walk through it on a real inquiry.